Market Visibility
The right people can find you.
One connected growth system for local businesses, from first search to repeat customer.
Mazaya Digital connects Local SEO, AI Visibility, websites, CRM, automation and analytics so the key parts of growth work together.
You leave knowing what to fix first, and why.
- Market Visibility
- Offer Design
- Systems
- Automation & AI
- Insights
- Customer Continuity
- 2021
- founded
- Ex-Microsoft
- digital transformation strategy
- 50+
- businesses trusted us with their growth
Businesses we have built growth systems for
Orthodontics, two offices Two locations across Illinois
An orthodontic practice
The share of map points placing the practice in the local pack top three rose about 30 percent between the before and after scans, and the AI assistants name it across the core patient questions.
Pillars applied
This engagement applied Market Visibility, Offer Design and Insights, 3 of the six pillars.
Painting contractor, launched from zero Highland Park, Illinois
A family-run painting company on Chicago's North Shore
One system carrying the customer from the first call to the final walkaround.
Pillars applied
This engagement applied all six pillars: Market Visibility, Offer Design, Systems, Automation & AI, Insights and Customer Continuity.
Physician personal brand New York
Longevity and regenerative medicine
One hub holding the clinics, the treatments, the research and the social accounts.
Pillars applied
This engagement applied Market Visibility, Offer Design, Systems and Automation & AI, 4 of the six pillars.
Coastal skincare studio Solana Beach, California
Esthetics and beauty
A journey built per client and per treatment, from the first booking to aftercare.
Pillars applied
This engagement applied Systems, Automation & AI and Customer Continuity, 3 of the six pillars.
What the system produces
Found
Be the business customers find when they are looking, on Google and in the AI assistants.
Booked
Calls, forms and messages land in one record, someone owns the reply, and you see where each inquiry stands.
Paid
Bookings and completed work connect to revenue, and attribution shows which sources produced customers, where the path can be observed.
Keep growing
We ask every eligible customer for a review, remind people when they are due back, and follow up with the ones who have gone quiet.
And back to the start.
Analytics runs under all four. Where you were found, what was booked, what was paid and who came back are reported monthly, as far as the tracking can observe them, with the underlying evidence you can inspect.
Take the whole system, or just the piece you are missing.
What the work looks like
- 1 to 3
- 4 to 10
- 11 to 20
Illustrative exampleWhere one business ranks from 169 points around it Where you show up across your area
Where you rank across the whole area you serve, not from your own address.
A customer asks an AI assistant which orthodontist near Ann Arbor treats adults with clear aligners. The answer names three practices, and yours is not one of them.
Illustrative exampleOne customer question, and an answer that does not name you Which AI assistants name you
Which assistants name you for the questions your customers ask, which competitors they name instead, and which sources they draw the answer from.
Without a system
- Inquiry
- First replyThe customer calls someone else here
- Booking
- Reminder
Illustrative exampleWhere the route from inquiry to booking leaks Where each inquiry stands
Where inquiries land, how long they wait, what routes them, and what keeps chasing the ones that go quiet.
You notice the symptom. The cause may be somewhere else.
You notice
“I’m getting businesses that show up before mine even though they are located farther”
We inspect
- Their search
- the path can break here, then The map
- Your listing
- The call
You notice
“ChatGPT recommends three of my competitors and never mentions us”
We inspect
- Their question
- The answer
- The sources it used
- the path can break here, then Your business
You notice
“Getting traffic but zero leads, what am I doing wrong?”
We inspect
- The click
- The page
- the path can break here, then The offer
- The form
You notice
“Leads live in one place, calendars in another, emails somewhere else, and notes in a spreadsheet…”
We inspect
- The inquiry
- One record
- the path can break here, then The first reply
- The booking
You notice
“When you want to know if your digital marketing is working, how do you actually check?”
We inspect
- Calls and forms
- The record
- Booked work
- the path can break here, then Revenue
You notice
“My biggest headache right now is non-repeat customers, they come once or twice, then just vanish”
We inspect
- The job done
- the path can break here, then The review
- The recall
- The return
The six pillars, working as one system
Together, the six pillars show where growth is breaking down, how the pieces depend on one another, and what to fix first.
Offer Design
They have a reason to choose you.
Systems
Every inquiry has an owner and a next step.
Automation & AI
Routine work happens reliably without being done by hand.
Insights
You can see what is working, with evidence you can inspect.
Customer Continuity
Customers come back and recommend you.
Where AI fits in your business
We use AI where it saves you time and brings you customers. A person approves what matters, and the relationships that make your business valuable stay human.
More inquiries than the desk can handle
Sorted and routed before anyone picks up the phone.
Calls after hours
Answered within the approved scope, booked or taken as a message, with a transfer to your team during staffed hours and a callback path outside those hours.
Paperwork
Intake forms, estimates and confirmations prepared so nothing sits in a queue.
Too many things to keep track of
Confirmations, reminders, follow-ups and status updates run from the record, and the report shows whether each one did.
Ala Al-Shaibani, founder
I started Mazaya Digital after years at Microsoft building digital transformation strategies for large enterprises, and before that in engineering and in strategy and operations. The owners I work with are experts at their trade and should not need to be experts in marketing and technology too. So my approach is the same wherever I start: find the constraint, design the system that removes it, and choose the tools last. That system runs on a framework I created, the MOSAIC Six.
People who have worked with us
He has superb technical chops and expertise, but importantly incredible work ethic and patience. Responsive at all times, constantly thought outside the box and went the extra mile.
Greg SmithBusiness owner
What stood out most was his reliability and ownership. Ala doesn't just execute tasks, he cares about the outcome. Proactive in suggesting improvements, calm when things got complicated, and delivered ahead of schedule.
Natalie RezexBusiness owner
Ala is a gem of a find. Super responsive, great communication, and cares for the project as if he was an integral part of the team. Will keep using him for ongoing support.
Julie GoldsmanBusiness owner
Bring us the project or the problem
Before we meet, we review where your business appears and what customers encounter online. During the 30-minute call, you walk us through what happens after an inquiry arrives. Those two views help us identify what deserves attention first and why. If you already have a project in mind, we start there.